As an advertising agency and marketing company specializing in traditional and interactive media, we often find that the path of least resistance with our clients is in reality, doing what they say they want us to do. But is it in the best interests of our clients? That is the question!
Our mission is to move the needle and accomplish the goals set forth by our clients. In order to do that, our recommendations may not necessarily be what the client had in mind. The client didn’t hire us to agree with them, they hired us because we bring value to their company. I feel we have a fiduciary duty and obligation to take the HIGH ROAD on this, and recommend the media we feel will produce the best results for them.
Our game plan is to strategize, create, and integrate the message in traditional as well as interactive media. Measure the results, tweak them, and continue to ratchet up the mediums giving us the results we want while eliminating those that are not performing. We explain to our clients why we take this approach, why we chose specific mediums and how we measure the results. The job of the agency is to take accountability from the beginning, right through to execution and reporting. We are a team player with our clients and not a vendor. We are their advertising and marketing arm. We don’t have all the answers, but we sure have the target in our sight!
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Neal Advertising was happy to help The Ad Club out in promoting the greatly anticipated Ad Club Reunion taking place June 22nd at the Cyclorama. Working with The Ad Club team, we designed and developed adclubreunion.com. The site integrates video, photos from the past, superlatives, social media links such as a blog, twitter and facebook and a really fun “Who would you like to see at the reunion” application. Check out the site and consider attending the Ad Club Reunion which is open to agencies, media, clients and anyone looking to network and have a great time!