As an advertising agency and marketing company specializing in traditional and interactive media, we often find that the path of least resistance with our clients is in reality, doing what they say they want us to do. But is it in the best interests of our clients? That is the question!
Our mission is to move the needle and accomplish the goals set forth by our clients. In order to do that, our recommendations may not necessarily be what the client had in mind. The client didn’t hire us to agree with them, they hired us because we bring value to their company. I feel we have a fiduciary duty and obligation to take the HIGH ROAD on this, and recommend the media we feel will produce the best results for them.
Our game plan is to strategize, create, and integrate the message in traditional as well as interactive media. Measure the results, tweak them, and continue to ratchet up the mediums giving us the results we want while eliminating those that are not performing. We explain to our clients why we take this approach, why we chose specific mediums and how we measure the results. The job of the agency is to take accountability from the beginning, right through to execution and reporting. We are a team player with our clients and not a vendor. We are their advertising and marketing arm. We don’t have all the answers, but we sure have the target in our sight!