We are proud to announce that Neal Advertising has won a Gold Davey this year! Our winning entry is a radio spot produced for smart center Boston called “Smart Driver.”
Posts Tagged ‘boston’
Local Radio Personalities– Who Needs ‘Em?
Tuesday, March 10th, 2009Do you know who needs them?
Every single radio station across the entire country, is who needs them. What do they bring to the table? A full course dinner with dessert. In real estate, the word is LOCATION, LOCATION, LOCATION……IN THE WORLD OF RADIO, IT STARTS WITH CONTENT, CONTENT, CONTENT!
Every personality on a radio station has a job to do, and that job is no easy task. They have to create unique content every day to engage their listening audience. That personality is the moderator of a “community”. A community analogous to communities you find online, like blogs, Facebook, and Twitter. It’s people who can relate to that DJ, whether its their programming including views on subjects, poking fun at people, news events, satirical opinions- the list goes on and on. What’s most important is that they add value to the station, and changes the “vanilla” flavor to something that adds “spice” for the listeners. There is such a disparity between “cookie cutter voice tracked programming,” to a personality who can relate to the local community and listeners alike. It is like going from one end of the spectrum to the other. Yes, radio stations CEOs can save money by eliminating the talent on air and replace it with voice tracked programming, but at what price? You save a salary but you deteriorated and cannibalized your audience as a by-product. That same audience you worked so hard to acquire.
So let’s get back to the original question, why do radio stations need them? Their unique content becomes the personality of the station and an integral part of the fabric composing their listening audience. Their loyal followers are the audience that advertisers are attracted to. Local programming, talented DJs, unique original content are just some of the important ingredients that go into the recipe for a successful radio station. Top the cake off with a talented well trained sales department to market this to their agencies and advertisers, as well as a strong digital component; and behold, you have a formula and blueprint for success, and one helluva cake! See what jacobsmedia blog says about promoting local radio. The digital component is where there is a tremendous uptick in potential. It changes the face of terrestrial radio like a facelift and brings radio into the new millennium. The unique generated content on the radios respective web site allows the interaction with the audience but on a new platform. Some stations have a webcam set up in the broadcast booth(link to story), others are streaming, and still others are providing UGC that do not fall under the FCC regulations. Watch an interview online with a guest in its entirety without the timeline given on terrestrial radio. Today the consumer is in charge of what they want to listen to and what they want to watch. If radio stations hit those aforementioned benchmarks, then they have successfully engaged their audience. And that is something they have to earn! (more…)
“RADIO DAY 2009″ a.k.a. “MOURNING RADIO”
Thursday, February 26th, 2009
Before I begin let me commend Kathy Kiely, President of the Ad Club; Pierre Bouvard, President of Sales and Marketing for Arbitron; Mike Sheehan, CEO of Hill Holiday; Peter Smyth, Chairman and CEO of Greater Media; David Field, President and CEO of Entercom; Julie Kahn, Vice President of Entercom and everyone else involved behind the scenes, in putting together what could have been and should have been a fabulous afternoon.
Here we are (a few hundred people in attendance, including radio reps, management, advertising agencies, and clients alike) at the Ritz-Carlton from 2:30 in the afternoon to 6:00 in the evening listening to the leaders in our industry speak to us about the power, the future and the opportunities available to us in radio. The excitement and anticipation of what lied ahead was truly inspiring.
As Kathy introduced the guest speakers from all over the country, and having them gathered all in one place and at one time was no easy task to accomplish. Beginning with Pierre’s keynote introduction and his speech about PPM and the opportunities that lie ahead in radio-to Mike’s passion for the creativity that radio, like no other media affords us-to Peter Smyth’s excitement and inspiring talk about reinventing ourselves in the radio space with our clients; to David’s Power Point presentation that included the stability of the radio audience across the country as compared to the deterioration in newspaper readership and TV viewership, you had all our hearts pumped up, and our mind’s craving for more.
Unfortunately, that was the beginning of the end. When the next guest speaker, the President and CEO of Clear Channel Radio, John Hogan, gave his perspective the enthusiasm changed. Listening to him talk about the demise of the radio world, the deterioration of the quality of programming, the less than quality sales people in the industry was enough to make me angry!! How dare you, Mr. Hogan, come into our home, of which you are a family member, and totally change the entire sentiment in the room to “shit.” Yes, Mr. Hogan, these are challenging times, not limited to the radio world, but to “ALL” businesses! (more…)