Archive for February, 2009


“RADIO DAY 2009″ a.k.a. “MOURNING RADIO”

Thursday, February 26th, 2009

mourning-radio Before I begin let me commend Kathy Kiely, President of the Ad Club; Pierre Bouvard, President of Sales and Marketing for Arbitron; Mike Sheehan, CEO of Hill Holiday; Peter Smyth, Chairman and CEO of Greater Media; David Field, President and CEO of Entercom; Julie Kahn, Vice President of Entercom and everyone else involved behind the scenes, in putting together what could have been and should have been a fabulous afternoon.

Here we are (a few hundred people in attendance, including radio reps, management, advertising agencies, and clients alike) at the Ritz-Carlton from 2:30 in the afternoon to 6:00 in the evening listening to the leaders in our industry speak to us about the power, the future and the opportunities available to us in radio. The excitement and anticipation of what lied ahead was truly inspiring.

As Kathy introduced the guest speakers from all over the country, and having them gathered all in one place and at one time was no easy task to accomplish. Beginning with Pierre’s keynote introduction and his speech about PPM and the opportunities that lie ahead in radio-to Mike’s passion for the creativity that radio, like no other media affords us-to Peter Smyth’s excitement and inspiring talk about reinventing ourselves in the radio space with our clients; to David’s Power Point presentation that included the stability of the radio audience across the country as compared to the deterioration in newspaper readership and TV viewership, you had all our hearts pumped up, and our mind’s craving for more.

Unfortunately, that was the beginning of the end. When the next guest speaker, the President and CEO of Clear Channel Radio, John Hogan, gave his perspective the enthusiasm changed. Listening to him talk about the demise of the radio world, the deterioration of the quality of programming, the less than quality sales people in the industry was enough to make me angry!! How dare you, Mr. Hogan, come into our home, of which you are a family member, and totally change the entire sentiment in the room to “shit.” Yes, Mr. Hogan, these are challenging times, not limited to the radio world, but to “ALL” businesses! (more…)


Build Your Brand with a Blogging Contest!

Wednesday, February 11th, 2009

In the last 24 hours I have witnessed and participated in 3 online blogging contests. Contests are always fun but they are really powerful too. Lets take a look.

We all know the power of social media networking and it’s ability to go viral. We also know it’s not easy to get people talking and working for you. This is where contests come in. We can offer something of value in exchange for a little bit of work and interaction.

Mashable is having a contest right now giving away a free pass to Demo 09 worth $2,995. All they ask for you to participate is to post a comment, which finishes this sentence: “I’d like to attend the DEMO 09 emerging technology conference because…”

This is not particularly difficult. It requires you to spend a few moments being creative. Writing something intelligent with a mix of goofy and a bit of sucking up and poof you have a comment.

Melanie Nathan just opened the doors to her new blog, Canadian SEO. After introducing herself, the blog and talking a bit about what she does she offered up a small contest.

“And now, in the interest of keeping things er, interesting…. I’ll be picking one commenter below by end of day Friday, to receive a fun-filled Canadian themed prize package. Hmmm. What *ever* could it be???”

Again all you have to do is post a comment. This prize package is probably not valued at $3,000 like the Mashable contest but it still invokes a challenge in us. It’s fun and interesting and I want to be apart of it. Even if all I get is a mini Canadian flag and some maple syrup.

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Stop Selling Radio!

Monday, February 2nd, 2009

Now that I have your attention from the Radio World; I love radio as a medium on a number of fronts – in short, to build a brand memory, to have a call to action for in-market consumers and to engage the transition audience you all bring to the table.

Lead Funnel

Let me further explain – the transition audience are those consumers in the middle of a “Lead Funnel”. The top of the funnel are consumers out of market but we can start planting a brand memory (they’re our future, residual business). The end of the lead funnel are the people in-market for your product or service, but the middle of the funnel are the transition consumers. Those are the people who will be looking for your clients’ products or services shortly. But if you engage them with the right message (creatively), something compelling, you can in fact move some of them down the lead funnel to the in-market group.

Instead of selling radio, flights, etc., try identifying what goals your client wants to attain, including the type of people they want to attract. Now, here’s the tough part! Sit back and listen! Got it?

Now, do I have their attention? Are you ready to have them “buy into radio”?

No one wants to be sold anything, including all of you! But if you buy into radio as a “solution”, it opens up a whole new way of positioning radio as a viable medium to reach those goals.

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